Our Journey
Be Bushcrafted our pledge
Welcome to Be Bushcrafted, where our ethos is woven into every stitch of our garments. Our journey is not just about crafting high-quality outdoor clothing; it’s a commitment to the preservation of the natural world, spearheaded by our founder and CEO, Adam Grice.
Adam is not only an accredited guide from the heart of Central Australia but a seasoned steward of the earth. His extensive experience with leading eco-conservational brands across both Australia and Europe has imbued him with a profound understanding of what it truly means to be part of the wilderness. With Be Bushcrafted, Adam has channeled his passion and expertise into a pioneering venture that transcends traditional boundaries.
Here at Be Bushcrafted, we believe that to truly enjoy nature, we must contribute positively to its sustainability. This belief has been a guiding star for Adam, whose life as an avid bushcrafter taught him that one cannot simply take from nature without giving back. It is this core principle that fuels our mission.
Be Bushcrafted is more than a clothing line—it is a movement. Each item sold not only supports the conservation of majestic landscapes—from the lush Daintree Rainforest in Australia to the rugged beauty of Yosemite in the USA and the tranquil expanses of Pokljuka in Slovenia—but also embodies the spirit of protection and respect for these natural wonders.
Our goal is ambitious yet vital: to raise $2 million for forest and park conservation initiatives worldwide within the next five years. By choosing Be Bushcrafted, you are not just purchasing apparel; you are joining a global community of guardians dedicated to safeguarding our planet’s future.
Join us in our commitment. Become a guardian of nature. With every purchase, with every wear, you are answering the call to protect and preserve. #WeAreTheGuardians
Together, let’s craft a future where nature thrives. Welcome to Be Bushcrafted.
Our History
2024
Be Bushcrafted is founded
Welcome to Be Bushcrafted, a brand born from a profound commitment to global conservation. Underpinned by a clear vision to effect positive change, we are dedicated to raising $2 million over the next five years to support vital conservation projects around the world. Join us in this ambitious endeavor.
2020
The Need For Change
In 2020, recognizing technology's vast reach, our founder envisioned using it to spread conservation awareness. This pivotal moment shaped Be Bushcrafted’s core concepts, focusing on harnessing digital platforms to educate and unite people around global conservation efforts.
2015
The Winds of Change
After meeting various new people through projects in Australia, our CEO and founder moved to Europe in order to be involved in international conservation projects through Central and Eastern Europe. First project included Project Ljuba in Slovenia.
2013
A Deserts Call
From 2011-2013, our founder heeded the Outback's call, partnering with Parks Australia on vital projects in rural areas, strengthening our commitment to conservation.
2011
First Conservation Project
In collaboration with National Parks Australia, our CEO and founder Adam Grice played a pivotal role in the Flying Fox Society's Bat Rescue and Preservation Project, furthering developing our commitment to wildlife conservation.
2010
Where the passion was born
This year marks the beginning of a significant journey for our CEO and founder, Adam Grice. Inspired by his deep commitment to conservation, Adam became an accredited guide to lead and educate others about the critical importance of conservation efforts in Australia and worldwide.
2023
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